Revamp Your Email Campaigns: 32 Successful Prospecting Email Templates

Are you on the hunt for the perfect prospecting email? Look no further! The difference between a successful sales email and a lackluster prospecting email can be significant – that’s why we’re here to help.

Our team has put together 32 of the best cold email B2B templates that meet specific marketing rules. Whether you’re just starting out with email marketing or looking to refine your approach, these templates are sure to help you create messages that resonate with your audience and achieve your business goals.

What are you waiting for? Let’s dive in and explore the power of effective prospecting emails! ⚑

The definition of a prospecting email

There are several types of emails:

  • Marketing email = generally, it is a newsletter to which the prospect has subscribed.
  • Transactional emails = when the prospect fills in a form or downloads a white paper, he receives several transactional emails intended to make him buy the product or service.
  • Prospecting emails. In this case, you get a list of professional email addresses, you will contact this list while they have not subscribed or filled out a form, it is an email that aims to create a first contact to break the ice, and sell quickly.

When we talk about “emailing” in the context of B2B prospecting, we’re referring to the practice of sending a message to a target business prospect without any prior contact or request. This approach is often used in prospecting strategies, but it’s important not to confuse it with other cold outreach practices like cold calling.

In a nutshell, emailing is all about sending a personalized message to someone with the goal of creating a connection and starting a conversation. By crafting thoughtful, targeted messages that resonate with your audience, you can build strong relationships and drive sales.

The purpose of these emails is to build a relationship with the prospect. 🀝 So try not to scare them away, haha! πŸ˜‚

πŸš’ = When used incorrectly, emailing causes marketing pressure and could lead to deliverability issues.

Examples of prospecting emails

Check it out! Here are 30 more templates you can use to improve your B2B prospecting email sales. Our Leasdsourcing team has some seriously effective cold email B2B templates and prospecting emails that we use to find new customers. And guess what? I’m gonna share them with you! But keep it on the down-low, okay? 🀫 So go ahead and make the most of these sample prospecting emails I’m about to show you!

How to write a prospecting mailing?

Let’s dive into these 10 lead generation templates and talk about what makes them successful πŸ‘‡

  1. Catchy subject lines are key! πŸ‘€ Your subject line is the first thing your prospect will see, so take the time to write and test out different versions (A/B testing). You want to grab their attention without sounding like spam or a pushy salesperson.
  2. Give your customers an enticing offer πŸ€‘ and a clear call to action. For example, “Discover how to get 100% of your customers through inbound marketing.” Sounds pretty good, right?
  3. Keep your writing personal and natural 🌱 by using personalized emails and making suggestions instead of being too pushy. Make sure to proofread your email for a natural, casual tone before sending it.
  4. Social proof is important 🌟 because nobody wants to be the first one to try something new and untested. Mentioning your social media, contact information, and online reviews can help put potential customers at ease.

Now, without further ado, here are the best sample prospecting emails that I promised you! πŸ€—

25 Examples of prospecting emails

Hey, did you know there are a bunch of ways to nail your approach? Some are pretty straightforward, while others are more creative. It’s totally up to you to choose the one that feels right! Just keep in mind that whatever method you choose, you’ll need to adjust your message based on what you’re offering in the market. πŸ˜‰

1) Talk about the problem + the solution

πŸ’‘ Hey {{firstName}},
Do you find yourself sending a ton of LinkedIn invitation every day? If you’re juggling more than 10 messages, chances are you’ll love Leadsourcing. It’s an automation for LinkedIn that saves your valuable time, but also comes with mini CRM features.
We’re currently looking for beta testers, so if you’re interested, hit me up! If you’re connecting less than 10 profiles per day, no worries and sorry for the interruption. Check out http://leadsourcing.co for more info.

When you’re in the beta testing phase or using a free product, a direct approach tends to work best. πŸ™‚

2) The problem + the explanation

πŸ’‘ Hey {{firstName}},
Have you been trying to figure out how to expand the reach of your LinkedIn posts? Well, have you heard of a pod or an engagement group? It’s basically a group of people who come together, either through automation or manually, to like and comment on each other’s posts. By doing this, the algorithm boosts the reach of these publications.
If you’re interested in learning more about the LinkedIn algorithm, we have a post dedicated to the subject that you might find helpful: [Link]

When we’re trying to help users with a problem, we like to educate πŸ‘©πŸ»β€πŸ« them on best practices by giving them more info about what’s going on. That way, they can understand why they’re facing the issue in the first place. Then, in a follow-up message, we’ll give them the solution they need to fix it. Simple as that!

3) The added value thanks to the Newsletter in a prospecting email

πŸ’‘ Hey there, {{firstName}} 😎,
So, I hear you’re into B2B lead generation – me too! Recently, we put out some seriously amazing content with the best practices for finding buyers through LinkedIn. Check it out: >> [Link to the article].
If that kind of content interests you, we also share a ton of it in our newsletter πŸ˜‰. Want to get in on some more tips to supercharge your LinkedIn strategy? 😁

So, our goal here isn’t to sell a tool, but rather a newsletter. By doing this, we keep the prospect in a continuous “lead nurturing” process where we provide them with valuable content to help them out.

4) Talk to your core target

πŸ’‘ Hi {{firstName}},
I noticed that you’re in marketing, and I think LinkedIn is a crucial tool for growing your network and digital strategy. πŸš€ That’s why I wanted to tell you about Leadsourcing, a tool we created to help improve the reach of your posts and boost your visibility on LinkedIn! πŸ’₯
With Leadsourcing, you can schedule your posts in advance and, more importantly, significantly increase the number of likes and comments on your posts by joining groups like Marketing Automation, for example. There’s a freemium version of the tool, as well as two premium versions. And of course, you can download it for free to give it a try πŸ˜€.
Learn more about Leadsourcing here: [Link]
PS: If you’re not interested in improving the reach of your posts, no worries! Sorry to have bothered you.

By conducting prospect research segmentation, you can craft ultra-personalized emails like this one. The more you connect with your target audience, the more tailored your messaging can be. In this case, the “PS” at the end serves as a gentle reminder to the reader that it’s in their best interest to learn more since it aligns with their professional goals.

5) The recovered prospect

πŸ’‘ Hey {{firstName}},
Remember when you commented on XXX’s article about content strategies a month ago? Well, I wanted to let you know that we just published a full article on how to get 100% of your customers through inbound marketing with a small sales team. It’s been a hit so far, with over 1000 people already reading it and giving it a 5/5 ⭐ rating.
I thought you might be interested in checking it out, so here’s the link: >> [Link].

With tools like Leadsourcing, you can easily create sales campaigns that allow you to collect email addresses from people who have commented on a LinkedIn post. Once you have their information, you can then contact them automatically with ultra-targeted emails, just like this one! (We’ll share the method with you below!)

6) The student > mentor email

πŸ’‘ Hey {{Firstname}},
I’m really interested in business development and creating content around the subject – and maybe even finding solutions for common issues. So, what do you think are the top 3 business development challenges? (For example, finding the decision maker, crafting the perfect message, utilizing the best tools, or building enriched contact lists?) Looking forward to chatting more about this! πŸ’ͺ
PS: Just so you know, I’m not selling anything at the moment.

The idea here is to start a conversation, build a connection, and most importantly, learn more about the potential client’s needs so that you can provide better solutions. It’s a great approach whether you’re a student or not – so don’t hesitate to give it a try! 😁

7) Ask for your target’s expertise in your prospecting email

πŸ’‘ Hey there {{Firstname}},
I’ve been thinking about how experienced business developers manage to find the decision makers within a company to reach out to. Do you have any tips or tricks that you use to tackle this challenge? I know this is one of the main problems faced by young business developers, and I’m hoping to write an article on the subject to help them out.
I’d love to hear about your best practices when it comes to lead generation, segmentation, and enrichment. Thanks in advance for your insights!
Oh, and just to be upfront – I do have something to sell 😁.

In this email, we clearly let our target know that we’ll be proposing a solution to their problem, but we also take the time to ask for their expert information. And you know what? That often works like a charm!

8) The Direct Meeting

πŸ’‘ Hey {{firstName}},
Thanks for accepting my invitation! Would you be up for a virtual coffee chat to get to know each other a little better and keep our LinkedIn network more personal and human? I’m really looking forward to meeting you!

This email is more appropriate for headhunters or individuals who are interested in exploring professional partnerships.

9) Best cold email B2b templates : The prospecting email test

πŸ’‘ Hey {{firstName}},
I’m working to improve my prospecting messages, and I was wondering if you could help me out. On a scale of 0 to 10, how likely do you think you would be to respond to this message? And if it’s less than 5, could you tell me why?
PS: Just so you know, I sell XXX.

There’s nothing quite like getting a response and really getting to know your target audience!

10) β€œThank you in advance.”

πŸ’‘ Hey {{firstName}},
As a business management consultant, I’m curious – how do you typically estimate the value of the companies you work with?
At XXX, we offer an online solution that allows management experts like you to quickly and easily estimate the value of their clients’ businesses (in less than 5 minutes!). If this sounds like something that could benefit you, I’d love to discuss it further.
Thanks in advance for any feedback you can provide – it’s incredibly helpful!

There’s nothing quite like having a prospect respond to your message and engage with you. And rather than just thanking them in advance for their time, it’s important to accompany them in the conversation.

In this email, you’ve done a great job of fully explaining the problem, offering a solution, and inviting the prospect to discuss it further. It’s a complete message that sets the stage for a productive conversation.

11) Propose a β€œCold Calling” call

πŸ’‘ Hey {{firstName}},

I noticed on LinkedIn that you’re a freelance graphic designer – very cool! ✨
At Leadsourcing, we’ve developed a tool that can help automate your customer acquisition process through LinkedIn and email. By using multiple channels, we can save you time and help you focus on other assignments.
Would you be interested in scheduling a quick 10-minute call to go over how these features could apply to your graphic design business? Let me know!
Best regards,
XXX.

Proposing a call can be a bit nerve-wracking, almost like jumping out of a plane with a parachute. To make things easier, it’s always a good idea to mention a short time frame for the call (like 10 minutes max).

Additionally, we recommend waiting to propose a call until you’ve exchanged 2 or 3 messages with the other person. This way, you’ll have a better sense of their needs and can make the most out of your call.

12) The search for partnerships

πŸ’‘ Hey {{firstName}},
I noticed that you work in the wine industry – great timing, because we do too! 🍷 I’m really impressed with what you’re doing over at {{company name}}.
If you’re interested, I’d love to explore how we could combine our areas of expertise and maybe even launch a small project together. Here’s a link to our website: XXX.
If this sounds like something that might interest you, let me know when you’re available to chat about it!
Best regards,

When it comes to searching for partnerships, there are two primary digital channels that we recommend: email and LinkedIn. However, we recommend giving priority to LinkedIn as potential partners can easily access information about your company through the platform.

13) The search for providers for an agency

πŸ’‘ Hey {{firstName}},
I noticed on your profile that you’re a communication manager. Do you typically work with a communication agency to find assignments?
Our agency is constantly seeking new providers, and we currently have some assignments that may be a good fit for you. Check out our available offers here: ➑️ Link to the offers.
Let us know if anything catches your eye – we’d love to hear from you!
Best regards,

Launching a project can be challenging, and sometimes it’s helpful to have a little extra assistance. To find the right professionals for your project, we recommend doing a search on LinkedIn. From there, you can either scrape email addresses or contact them directly on the platform in an automated way (we’ll explain how below!).

14) The personalization of the prospecting email by the business

πŸ’‘ Hey {{firstName}},
I noticed on your profile that you’re responsible for business strategy at your company – very cool! πŸ˜ƒ
I’m curious – do you use LinkedIn as an acquisition channel? Have you ever heard of Leadsourcing?
At Leadsourcing, we’ve created a tool that automates and personalizes your LinkedIn and email actions, with the goal of saving you valuable time on your marketing efforts. πŸš€
If you’re interested in learning more, check out our website at ➑️ [Link].
Best regards,

There’s nothing quite like identifying your target’s profession right at the beginning of your email. It shows that you’ve done your research and are speaking directly to the right person!

15) Best cold email B2b templates: A quantifiable objective in your prospecting email

πŸ’‘ Hey {{firstName}},
I noticed on your profile that you work as a UX Freelancer, and I was curious about your client acquisition process. πŸ˜€
At Leadsourcing, we’ve developed a prospecting tool that can help you acquire your first 10 customers in an automated way across multiple channels. This can save you a lot of valuable time and effort!
If you’re interested, I’d love to share an article that explains our method in more detail. Let me know if that works for you! Best regards,

In this email, you’ve highlighted the quantitative benefits of using your prospecting tool – specifically, the acquisition of the first 10 customers. Similarly, you could also mention other quantitative benefits such as “100 euros per day” or “+10% turnover”. However, it’s important to make sure you have solid evidence to back up any claims you make.

16) Prove your value in an email

πŸ’‘ Hey {{firstName}},
It’s great to connect with you! Given your position, I imagine that growth is an important topic for you. Is that the case? At XXX, growth is our area of expertise. We’ve helped X company achieve significant growth for their VSE/SME, and you can check out their testimonials here: >> Link.
If you’re interested, I’d be happy to explain more about how we can help you scale up your business. Let me know if that’s of interest!
Best regards,

When trying to establish the value you can offer to someone who doesn’t know you at all, it’s crucial to provide proof of your expertise and the results you’ve achieved for others. Testimonials, reviews, and articles can all be powerful tools in building trust and establishing your credibility.

17) Know how to seize your chance

πŸ’‘ Hey {{firstName}},
I received your contact information from XX, who mentioned that you’re currently in the market for a customizable management CRM – which is exactly what we have to offer!
I’m curious – what are the pain points you’re experiencing with your current CRM system that you’re hoping to avoid with a new one? If you can provide me with more details, I’ll be able to see if our solution is a good fit for your needs.
Looking forward to hearing from you soon!
Best regards,

Even if you didn’t receive the contact information from a warm referral, you might still know that the person you’re reaching out to uses a competing product. In that case, it can be helpful to act as if someone else recommended you – it’s easy enough to find out the first name of a college or service provider.

Alternatively, if you don’t want to take the time to look up their name, using a generic first name like “Paul” or “Sarah” can work just fine πŸ˜‰.

18) Golden argument

πŸ’‘ Hey {{firstName}},
Happy to connect with you!
Did you know that for most freelancers, finding new clients is the biggest challenge after managing administrative tasks? While many rely on word-of-mouth and platforms, these approaches don’t always provide the control and differentiation they need.
That’s why I wanted to share a third option with you: prospecting. I’m attaching a tool that allows you to contact 100 qualified prospects per week for free, in less than 10 minutes per day. I hope it can help you out!
Check out the link here: >> Link.
Best regards,

When crafting a prospecting message, it’s important to focus on the key information and identify the strongest argument to support your pitch. By doing this, you can create a simple and effective message that addresses the problem at hand and offers a solution.

19) Spark curiosity

πŸ’‘ Hey {{firstName}},
I’m curious – in your opinion, how many qualified leads can someone contact in less than 10 minutes per day, without spending any money per month?
If you’re interested in finding out the answer, check out this link: {[ https:// ]}.
Best regards,

Turning a problem into a riddle or question can be a great way to pique your reader’s curiosity and engage them with your message. This format can work particularly well for direct messages on LinkedIn and other social media platforms.

20) Take the temperature in an initial email

πŸ’‘ Hey {{firstName}},
Congratulations on your new position at {{CompanyName}} – that’s great news!
Wondering if you have any plans in mind for improving your team’s assignments in this new role?
Looking forward to hearing from you!
Best regards,

In some situations, it may be more effective to let the prospect approach you first, get to know their goals and build a rapport before presenting a solution.

21) Build on commonalities

πŸ’‘ Hey {{firstName}},
I noticed that you’re also a designer working in Paris – that’s awesome!
As you know, the design world is constantly evolving with new tools and techniques. That’s why I created a LinkedIn group where we can share our latest finds and discoveries. We even have occasional in-person meetups here in Paris! Would you be interested in joining the group? Let me know and I’ll add you to the list.
Best regards,

Finding commonalities is one of the easiest and most effective ways to build a connection with someone, whether in a professional or personal setting. When you demonstrate that you understand and share their perspective, people are more likely to listen to what you have to say.

22) The list of benefits

πŸ’‘ Hey {{firstName}},
Have you ever considered automating your prospecting efforts? It’s actually easier than you might think! With our tool, you can
1. Contact up to 80 people per week
2. In just 5 minutes a day
3. Let the machine works for you.
If you’re interested in learning more, check out the link here: [Link]
Best regards,

In some cases, particularly depending on what you’re selling and to whom, simply presenting a list of benefits can be enough to persuade someone to choose your product or service over others.

23) Contact recovery via an event

πŸ’‘ Hey {{firstName}},
I noticed that you also participated in the recent webinar on finding a job through LinkedIn.
I wanted to take this opportunity to introduce you to Leadsourcing – a tool that’s popular among both recruiters and job seekers.
We have a range of templates, as well as resources to help you improve your profile and upload your resume on LinkedIn. If you’re interested, don’t hesitate to reach out and ask! πŸ˜‰
Best regards,

Leadsourcing can help you quickly retrieve contacts who have participated in events on LinkedIn, belong to groups. This feature can be particularly useful for gaining insights into your prospects’ needs and interests.

24) The give and take

πŸ’‘ Hey {{FirstName}},
I noticed that you’re the founder of {{CompanyName}}, and I’m also a fellow founder – I run a company called XXX. Given that our offerings are complementary, I was wondering if you would be interested in learning more about us. In turn, I’d love to find out more about you and your business.
Let me know if that sounds good to you!
Best regards,

In certain situations, it may be necessary to offer something in order to receive something in return. This can be particularly true when dealing with busy executives or people with packed schedules. In these cases, proposing a mutually beneficial exchange can be a great way to establish a productive relationship.

25) Best cold email B2b templates: Engage the prospect with an open-ended question

πŸ’‘ Hey {{FirstName}},
I’m curious – what are the top three tasks that tend to take up the most time in your typical day?
At XX, we’ve set ourselves a challenge: to automate at least one of those tasks for you!
Let me know what you think, and if you’d be interested in discussing further.
Best regards,

As a salesperson, open-ended questions can be incredibly valuable tools for building rapport with your prospects. By encouraging them to share their thoughts, concerns, and needs, you can deepen their engagement with you and establish a stronger connection.

Bonus: The email subject line and signature

After reviewing these 25 prospecting email examples, you may be thinking “hmm, there’s still something missing…” 🧐 Well, let me tell you what it is – a killer email subject line and a customized email signature, of course! πŸ‘ˆ

With all of these elements in place, you’ll be well on your way to creating the best B2B prospecting email templates for yourself. And if you find success with these tips, feel free to thank me later! 😜

How to write a first professional contact email?

In these 10 sample emails, we’ve used a variety of marketing techniques to engage our audience. One such technique is the AIDA method, which we’ll explain in more detail below: πŸ‘‡

  • “A” stands for Attention, which involves grabbing your target’s attention right from the start.
  • “I” stands for Interest, which involves relating to your target’s interests and keeping them engaged.
  • “D” stands for Desire, which involves creating a sense of desire by showing how your offer or product can benefit them.
  • Finally, “A” stands for Action, which involves asking your target to take action, such as clicking, responding, or making a purchase.

The ultimate goal, of course, is to get a response! πŸ’₯ The AIDA formula succinctly summarizes the sales process, outlining the path to capturing someone’s attention and prompting them to take action. 🦾 This formula is used in various forms across almost every prospecting email, landing page, or advertisement you’ve ever encountered.

Another email formula you can try is the BAB method, which works as follows: πŸ‘‡

  • “B” stands for “Before,” which involves describing the current problem or challenge your target is facing.
  • “A” stands for “After,” which involves illustrating how your solution can resolve the problem or improve the situation.
  • “B” stands for “Bridge,” which involves showing how your solution can bridge the gap between the “before” and “after” states.

As humans, our motivations often stem from two basic impulses:

  • seeking pleasure
  • avoiding pain.

The before-and-after bridge method leverages these motivations to create engaging B2B emails that deliver results. It presents your product or service as a way to deliver the “pleasure” your customer is seeking. 😊

Take a look at the sample prospecting emails below and see how you can apply them to your own business! πŸ’Ό

How to write a business prospecting letter?

Continuing with our exploration of various email writing formulas for prospecting templates, ❄️ here are a few more that can be highly effective in building new relationships and partnerships with potential clients. One such formula is the PAS method: πŸ‘‡

  • “P” stands for Problem, which involves highlighting a problem or pain point that your prospect is experiencing.
  • “A” stands for Agitate, which involves explaining what will happen if the problem continues unchecked.
  • “S” stands for Solution, which involves presenting a solution to alleviate or avoid the suffering caused by the situation.

While the BAB formula we discussed earlier takes a positive view, the PAS formula takes the opposite approach. πŸ™ƒ By tapping into the “avoid pain” impulse, this method can be highly effective at eliciting a reaction from your prospect.

Lastly, we have the SAS email method to consider: πŸ‘‡

  • “S” stands for Star, which involves introducing the star of your story. This could be you, a customer, or another company or individual.
  • “A” stands for Arch, which involves describing the star’s journey – one that likely mirrors the problem faced by your lead.
  • “S” stands for Success, which involves explaining how the star ultimately succeeds, thanks in part to your product or service.

People naturally enjoy hearing stories. πŸ₯° We rely on stories to educate, caution, and entertain us. When we’re immersed in a story, all of our senses come alive, and we become moved by the words we read and the characters we encounter. That’s why the SAS technique can be so effective at energizing your prospecting email template – by creating a story around your product or service, you can engage and inspire your leads.

This method is particularly effective when used with case studies and success stories of your buyers! πŸš€ Below, you’ll find 10 more sample prospecting emails that you can start using immediately to perfect your B2B email prospecting skills. πŸ•Ί

7 cold emailing examples

Are you hesitant to try cold emailing 🧊 because you’re not sure how to do it effectively? Don’t worry – we can help you out!

Cold emailing example 1: Prospecting for a business

πŸ’‘ Subject: Enhance Your Marketing Strategy in 2023

Hello {{firstname}},

My name is [first name], and I’m the marketing manager at [name of your company]. I couldn’t help but notice your strong online presence, and I wanted to reach out to propose a potential collaboration.

We specialize in helping businesses like yours optimize their digital marketing strategies to reach even more customers πŸš€. Our client portfolio includes [name of the companies you collaborate with], and our services cover:
– Increasing your visibility
– Implementing effective marketing strategies
– Monitoring and analyzing results

I’d be delighted to discuss how we can help you achieve your goals and take your marketing strategy to the next level.

Please let me know if you’re interested in learning more.

Best regards,
[signature]

#2 Cold emailing example for a dunning email

Here we have 2 examples of cold emailing, which you can copy and paste and are ready to be used πŸ‘‡

  • Template 1: Follow up on a topic that has already been talked about.

πŸ’‘ Subject line : follow up on the agreement

Hello {{firstname}},

It’s me again. This is just a follow-up email to remind you that the agreement we discussed is still available. Want to discuss it further? See you soon!

[Email_Signature].

  • Model 2 : β€œRenew contact” with a quick email.

πŸ’‘ Subject: Reminder

Hello again {{firstname}},

The last time we spoke, you indicated that you wanted to contact me around November. As we are nearing the end of October, this reminder is timely.

If you still wish to contact me, you can book an appointment on my calendar. I look forward to hearing from you! [Signature_Email]

#3 Example cold email to introduce yourself

You can use the following email format to introduce yourself:

πŸ’‘ Subject: Introducing [Name of Your Company]

Hello {{firstname}}, My name is [Your Name], and I’m a representative of [Your Company Name], a company specializing in [Describe Your Services]. I’m thrilled to have the opportunity to tell you more about what we do and how we can help.

Given our experience in the [Name of the Field], we believe that our services could be of interest to you. I’d be more than happy to discuss in greater detail how we could work together and help you achieve your goals.

Thank you for your time, and I look forward to hearing from you soon.
Best regards,
[Your Name]



#4 Product launch cold email template

πŸ’‘ Subject: Seeking Technology Experts for App Launch!

Hello {{First_Name}},

I noticed that you’re currently working at {{Company_Name}}, and I wanted to reach out to you about a new application we’ve developed. Given your interest in technology and automation, I think you’ll find it particularly intriguing.

We call it Leadsourcing, and it’s truly out of this world! If you’re interested in testing it out and providing feedback, I would be thrilled to hear your expert opinion.
Thank you in advance for your time, and I look forward to hearing from you soon.

Best regards,
[Your Signature]

Here’s a personalization template that can help you introduce your product in a gentle manner while also asking for feedback and building a connection with your prospect:

By stroking their ego and asking for their valuable feedback, you’ll be able to kill two birds with one stone – not only will they test your product, but they’ll also start to form a connection with you!

#5 Free content email template

πŸ’‘ Subject: Exclusive Content Just for You!

Hello {{firstname}},

Are you searching for the most effective marketing strategies and lead generation tools that have been proven to work? If so, we have just the thing for you – a free PDF guide featuring 50 expert tips!

By subscribing to our newsletter, you’ll receive this valuable guide directly in your email inbox. But please note that this offer is only available for a limited time. Don’t miss out on this opportunity to level up your marketing game!

Simply follow this link to sign up now and claim your free guide.

Best regards,
[Your Email Signature]

Here’s a template you can use if you know your contact has already downloaded your tool and you want to continue engaging them by offering free advice on their multichannel strategy:

By offering free advice on their multichannel strategy, you’ll be able to keep your contact interested and engaged in your product or service. It’s a win-win situation that can help you establish a strong and lasting relationship with your prospect!

#6 Cold email template for VIP content

πŸ’‘ Subject: Exclusive Content Just for You!

Hello {{firstname}},

I’m excited to share a very special VIP guide with you that I think you’ll find valuable. As a thank you for your interest in our new Leadsorcing tool, I’m offering you a 30% discount code that can be used on all plans!

With this code, you’ll be able to test our platform for 7 days and take advantage of all the latest features. We value your feedback and encourage you to share any suggestions or flaws you encounter with our support team via chat.

Don’t let this opportunity pass you by – time is running out! Simply reply to this email with “I’m interested” to claim your discount code and start exploring Leadsourcing today.

Thank you for your continued support,
[Your Email Signature]

Here’s a template you can use to nurture your relationship with subscribers and emphasize the benefits of being a part of your community:

By personalizing your offer and highlighting the benefits of being a part of your community, you can make your subscribers feel valued and appreciated. This, in turn, can help to strengthen your relationship with them and keep them engaged with your brand!

Example 7: Prospecting email template for automation tool

πŸ’‘ Subject: The Best Automation Tool for You!

Hello {{firstname}},

I know your time is valuable, so I’ll keep this brief. How much time do you spend on prospecting each day? What if I told you that with Leadsourcing, you could reach 10x more leads in just 10 minutes a day using our automation tool?

If this sounds like something that would interest you, I’d be happy to set up a personalized demo appointment so you can see our tool in action. Best of all, it’s completely free!

Don’t let this opportunity pass you by – let me know if you’re interested in learning more.

Thank you, and have a great day!
[Your Email Signature]

Here’s a template you can use as an “Elevator Pitch” to quickly and effectively introduce your product and its benefits:

When it comes to introducing your product, it’s important to get straight to the point and be as concise as possible. By using this elevator pitch template, you can quickly and effectively communicate the key benefits of your product to potential customers without overwhelming them with unnecessary information.

Conclusion : best cold email B2b templates

I hope these guidelines and 30 templates will help you achieve your prospecting goals and write effective prospecting emails. πŸ”₯

Remember to stay direct and have a clear intention when crafting your emails. By avoiding common mistakes such as

  1. Filling the email with too many ideas and CTAs,
  2. Making it too long,
  3. Not celebrating the consumer,
  4. Not personalizing,
  5. Using too much jargon,
  6. Writing like a robot,
  7. Using excessive emojis and special characters,
  8. Making grammar and spelling errors,

Don’t forget to add a personal touch to the templates to make them the best B2B prospecting email templates for you! 😍