Best email marketing templates

There are several tools available for prospecting, but today we’re going to concentrate on email. To help you take off and soar to new heights, we’ll present the top email marketing templates in this article. And of course, email is still playing an important role today. In fact, it’s one of the best methods for attracting as well as maintaining clients. Don’t miss this opportunity let’s dive in and discover how to make the most of your email outreach! 💌

What is email marketing?

Let’s start with the basics and get a better understanding of what email marketing is all about. Essentially, email marketing is a key part of digital marketing that involves sending emails to build loyalty and connect with your customers and prospects. With this in mind, there are 3️⃣ main objectives to keep in focus:

  • Visibility/notoriety, which means getting your brand and product out there and enhancing the brand awareness.
  • Action, which is all about selling your product or service and encouraging your audience to take the next step.
  • Retention, which is about keeping your existing customers engaged and satisfy with your brand.

By keeping these objectives in mind, you can create email campaigns that are effective, engaging, and successful in achieving your goals. So let’s get started and see how email marketing can take your business to the next level! 🚀

6 templates for email marketing

Having clarified what an email marketing campaign was, we can now move on to discussing the various templates. You must be anxiously awaiting this, we know! 🔥

#1 Welcome a new customer

When a prospect signs up to learn more about your company, it’s a great opportunity to reach out and connect with them. Don’t be afraid to send a friendly email – you can even add a touch of humor 😊 (but of course, it’s important to keep your audience and product/service in mind).

This simple gesture can go a long way in building a positive relationship with your prospects and setting the stage for a successful partnership down the line. So go ahead, make that connection, and let your personality shine through! ✨

💡 Subject: Welcome to {{Company name}}!

Hey there, {{First Name}}!

We just wanted to take a moment to welcome you to the {{Company Name}} family. We’re thrilled to have you on board and can’t wait for you to experience the benefits of our amazing product, [insert product name].

If you have any questions or need more information, don’t hesitate to reach out to us by email at or by phone at 6398 7019. We’ve also put together a FAQ that might have some helpful answers to any common queries.

Thanks again for choosing {{Company Name}} – we’re excited to have you with us and can’t wait to see all the great things we’ll achieve together!

Warmly, The {{Company Name}} Team.

Use your sense of humor, again depending on your product or service. Make potential clients want to buy from you.

#2 Following up a shopping cart abandonment

As a marketer, there’s nothing quite as satisfying as seeing a customer purchase your solution – it’s the ultimate goal! But we all know how frustrating it can be when a customer gets to the end of the funnel without converting. That’s why we’ve put together an example that you can use when a user has left items in their cart. Of course, you’ll need to set this up on your preferred CMS, but we hope this example helps you bring those customers back and close more deals. Let’s get those carts back on track together! 💪

💡 Subject: Don’t miss out on your basket, {{first name}}!

Hey {{first name}},

We saw that you left a few items in your basket, and we wanted to reach out and make sure you didn’t miss out on these awesome products. They’re super popular and we’re running low on stock, so now’s the perfect time to finalize your purchase. Just click this link [insert link] and you’ll be good to go!

As always, we’re here to help if you have any questions or concerns. Just hop on our chat and we’ll be happy to assist you in any way we can. Thank you so much for choosing us – we can’t wait to see what you’ll do with your new products!

Best regards,
The [insert company name] Team 😊

The key goal ⚽️ of any business is to keep their customer engaged and interested until they complete the purchase process. Sometimes, a prospect might add items to their cart and then forget about them, or they might want to explore shipping costs before making a decision. That’s why it’s important to have a strategy in place to keep them coming back. One great way to do this is by offering promo codes that incentivize your customers to make a purchase sooner rather than later. So go ahead, get creative, and see if you can boost your sales with some irresistible offers! ⭐

#3 Retaining your customer

We all love acquiring new customers and expanding our database. But it’s just as important to focus on retaining our loyal customers – after all, they’re the ones who keep us going! 😉 So, to show our appreciation (and we hope you get the reference!), we’ve put together some emails that can help you keep your audience engaged and coming back for more. Let’s work together to build strong and lasting relationships with our customers! 💪

💡 Subject: Happy Birthday from [insert company name]!

Hey there! At [insert company name], we love celebrating with our customers – especially on special days like birthdays! 🎉 To show our appreciation, we’re offering you a special gift: a USD 15 discount on any products of your choice, using the coupon code [insert code]. This code will be valid until [Date], so be sure to use it before it expires!

Thank you so much for being a part of our adventure – we couldn’t do it without you. Here’s to another year of great things to come!

With warm regards,
The [insert company name] Team 🎂

When you make an effort to connect with your existing customers, you’re not just building a relationship – you’re also boosting their loyalty and love for your brand and products! A happy customer is more likely to return for future purchases, and may even recommend your business to their friends and family. So don’t miss out on the opportunity to strengthen those connections and win over new customers with your amazing products and service! ❤️

#4 Thank you email

Did you know that the humble thank you email is actually a powerful tool in your marketing strategy? Not only does it show your customers how much you appreciate them, but it also helps them feel like they’re an important part of your business. So don’t forget to take a moment to express your gratitude and let your customers know just how much they mean to you. It’s a simple gesture that can go a long way in building strong and lasting relationships with your audience! 😊

💡 Subject: Thank You for Joining Us on the Adventure, {{First Name}}!

Hey there, {{First Name}}!

We just wanted to take a moment to thank you for [insert name of action]. At [insert company name], showing our appreciation to our customers is a top priority and we’re so grateful to have you on board!

If you have any questions or need more information, be sure to check out our detailed FAQ on the products we sell – it’s a great resource that might have just what you’re looking for. And as always, we’re here to help if you need anything else.

Thanks again for being a valued part of our adventure – we can’t wait to see what’s in store next!

Best regards,
The [insert company name] Team 😊

Thanking them is another important part of sending the appropriate message. You can express gratitude to your targets for anything they did in cooperation with you, including:

  • A purchase 💵
  • Subscribe your newsletter.

#5 Event Announcement

If you’re selling a product or service, one great way to drum up excitement and engagement is by announcing a big promotion or highlighting what you have planned for a special event (like Chinese New Year 🧧). These types of emails are tried-and-true and are a fantastic way to get your audience excited about what’s coming up. So go ahead, get creative, and let your customers know what’s in store – we can’t wait to see the amazing things you’ll achieve! 🎉

💡 Subject: Introducing Our Newest Arrival at [Insert Company Name]!

Hey {{first name}}! We’re thrilled to announce our latest addition to the family – [insert product name]! 🎉 This amazing product is designed to help you complete your collection and is crafted with the same care and attention to detail that you’ve come to expect from us.

If you’d like to learn more, be sure to check out our article at [insert link to article] – it’s got all the details you need to know. And if you have any questions or concerns, don’t hesitate to reach out to us at any time.

Thank you so much for your continued support – we couldn’t do it without you!

Best regards,
The [insert company name] Team ❤️

#5 Webinar invitation

Inviting prospects to one of your webinars is a great way to spark their curiosity about your products or services. By providing valuable content and making the webinar interesting and engaging, you can capture their attention and leave them eager to learn more. Keep your target audience in mind when planning your webinar and showcase your expertise to build strong connections with your audience. Let’s make your webinar a huge success! 🚀

💡 Subject: You’re Invited to [Insert Webinar Name]!

Also, you can track how many people clicked on the URL you included in this kind of email to access your webinar.

#6 Following up with your prospects

If you’ve got leads who have shown interest in your product by downloading your lead magnet, but might have forgotten about you since then, don’t worry – you can always send them a quick email to remind them of your amazing offerings! 🤩  A friendly and brief message can help reignite their interest and remind them of just how much value you can bring to their lives. So go ahead, reach out and remind them of all the great things you have to offer – we can’t wait to see you succeed! 🌟

💡 Subject: Thank You for Downloading [Insert Name of Lead Magnet]!

Hey there, {{first name}}!

We’re thrilled to invite you to our upcoming webinar on [insert topic], which promises to be an exciting and informative event. During the 1 hour and 20-minute session, we’ll be covering a range of fascinating topics, including
– Topic A
– Item B
– Point C
One of the best parts of this webinar is that it’s live, so you’ll have plenty of opportunities to ask questions and get the answers you need. We’re always happy to chat with our audience and provide valuable insights and expertise.

To reserve your seat, simply click on this link [insert link] and follow the instructions. We can’t wait to see you there and share our knowledge with you!

Best regards,
The [Insert Company Name] Team 😊

You can use professional or informal language here; just be sure that it adapts.

4 tools for your email marketing templates


Brevo, one of the most famous tools on the market, you can deliver messages to your recipients aka prospects/customers.

There are 4 different plans regarding the rates 💰:

  • Free: You will have unlimited contacts, you can send up to 300 emails per day and customise the email templates.
  • Starter: Offer for growing businesses 🧑🏻‍💻 starting at 25$ per month. You’ll be able to send 20k of emails per month, benefit from email support and have basic reporting and analytics available (and you won’t have the Brevo logo watermarked anymore).
  • Business: From 65$ per month, you will have access to marketing automation, A/B testing and will have a multi-user access and Brevo phone support.
  • Brevo Plus: With specific needs, this rate will only be given on quotation according to your needs and those of your collaborators. You will also have a dedicated account manager, priority customer support, tailored onboarding, etc.

The tool offers you to connect your store like Shopify 🛒 and set up your online marketing strategy there. This will allow you to send personalized email campaigns and convert faster.


Another tool that will allow you to do personalization on your emails is Mailchimp. This tool describes itself as an all-in-one integrated marketing platform. There are also 4 different rates to set up your emailing campaigns namely:

  • Free: You will have 1500 email sends per month with a daily limit of 500 sends as well as the marketing CRM, the forms and the landing pages.
  • Essentials Plan: US$10.79 per month: Up to 5000 email sends per month, email templates for email marketing and landing pages, email scheduling, A/B testing (allowing you to choose the best scenarios for your B2b targets), brand personalization and 24/7 email and chat support.
  • Standard plan: Starting at US$16.61 per month, you’ll get pre-built journeys, custom-coded templates, dynamic content and send time optimization.
  • Premium plan: Starting at US$311.09 per month you’ll get advanced segmentation, multivariate testing, comparative reports and priority phone support.

The rate may vary according to the number of your database.

Bee Free

Another emailing software is Bee Free. It will also allow you to create beautiful emails to your prospects. Bee Free is a drag-and-drop editor for designing mobile-friendly 📱(responsive) email and landing pages. Thus, it will offer you 3 plans:

  • Free: It will allow you to create emails and a landing page on an occasional basis. No code needed to set it up.
  • Team plan : 30$ per month : You will be able to have unlimited emails and set up a role system for your company.
  • Enterprise plan: The price is on quote, but you will have access to several workspaces and controls for teams that create emails.

In addition, the tool offers you a plug-in that can be integrated with your application (effective if you are a developer or SaaS).


You don’t need any line of code to use Mailjet. You can create and send emails to your contact base. The tool describes itself as easy to use for designing your marketing emails, newsletters and automated emails. Again, there are 4 different plans:

  • Free: The free version will allow you to send 6,000 emails per month (200 emails per day). You get unlimited contacts, API, email editor and reports.
  • Essential plan: From US$15 per month, you will have access to send 15,000 emails per month. In addition to the features of the free version, you will have online customer support, the Mailjet logo will disappear, email address verification, access to segmentation and a sub-account.
  • Premium plan: From US$25 per month will allow you, in addition to what we have already seen, to benefit from advanced statistics, marketing automation (thus automating the sending of emails), dynamic content, A/B testing, to have multi-user access, 10 sub-accounts and priority support.
  • The “Major Accounts” plan is by quotation (for a change) and will allow you to benefit from 24/7 support all year long. You will have a dedicated account manager, strategy advice on deliverability, activity logging, etc.

This tool seems pretty comprehensive regarding emails. Again, here we chose a base of 15,000 emails per month. Prices change if you decide to send more emails per month.

Top 5 tips for top email marketing

It’s important to be thoughtful and intentional about your message and your audience. Don’t send messages to just anyone in any old way – take the time to craft a tailored message that’s delivered in a way that’s respectful and effective. Your audience will thank you for it! 😊

No. 1 Set up your personas

Here’s a quick story for you: one of our team members recently received a promotion email for a senior’s mutual insurance company – despite only being 28 years old! This is a great example of how important it is to create a clear picture of your ideal customer. Without this, your risk sending messages that are out of sync with your target audience and hurting your conversion rates.

To find your ideal customer, it’s important to do effective targeting and segmentation. By doing so, you’ll be able to connect with your audience on a deeper level and avoid low response rates or getting stuck in the spam folder.

Remember – good targeting and segmentation are key to success in email marketing. So take the time to understand your audience and craft messages that truly resonate with them. We can’t wait to see you succeed! 🌟

No. 2: Be concise

To avoid your emails getting caught in the spam folder as a marketer (and for everyone else, too!), it’s important not to spread yourself too thin in your emails. Your email title should be eye-catching and attention-grabbing – if it’s not, it might not even get opened. Keep in mind that many people read emails on their mobile devices, so be sure to keep your subject lines short and sweet.

Your messages should be relevant and valuable to your recipients. If you’re sending an email just for the sake of sending it, it’s likely to be seen as spammy and will not interest your audience. And if you want to include visuals, be sure to use a format that’s easy to view and won’t slow down load times.

Remember – the goal is to provide value and build strong relationships with your audience. So take the time to craft messages that are thoughtful, engaging, and tailored to your recipients’ needs and interests. We can’t wait to see you succeed! 🚀

No. 3: Place your CTAs

When using templates from your marketing automation software, it’s important to think carefully about your call-to-action (CTA) buttons. If you’re sending a transactional email, be sure to place your CTAs in a prominent, easy-to-see location and use clear and concise language.

On the other hand, be careful not to overload your email with too many CTAs – this can be overwhelming and confusing for your audience. Finally, when crafting your CTAs, use strong action verbs like “Sign up”, “Download”, or “Contact” to make it crystal clear what you want your audience to do.

Remember – your CTAs are a critical part of your email marketing strategy. So take the time to craft them thoughtfully and strategically, and watch as your conversion rates soar! 🌟

No. 4: Personalization

When using automation software, the goal is to create personalized emails that don’t feel like they’re coming from a machine. While templates can be a good starting point, taking the time to customize your emails can really set you apart and make a big impact. After all, no one wants to receive a boring, generic email that doesn’t address their specific needs or frustrations.

To create truly personalized emails, be sure to include

  • your recipient’s first and last name
  • unique needs and interests
  • product or service addressing their specific pain points

No. 5: Copywriting

Copywriting is an art that takes practice to perfect, but it’s worth the effort. With good copywriting, you can engage your leads and write persuasive texts that capture your audience’s attention from the very first lines. But to do this effectively, you need to know your target audience and continue learning over time.

One way to save time and hone your skills is to run A/B tests and see what works best. By experimenting with different approaches, you can discover what resonates most with your prospects and customers and refine your approach accordingly.

Marketing mail vs. prospecting mail

Now, we’re going to explore two terms that may sound similar but are actually quite different – and yet, they complement each other perfectly. By understanding the nuances of these two options, you’ll be able to use them more effectively in your marketing strategy.

So let’s dive in and explore the differences between these two complementary approaches! 🚀

The prospecting email

Speaking of lead acquisition campaigns, the prospecting email is a key tool in your arsenal. Unlike other marketing emails, the goal of a prospecting email is not to build loyalty or convert someone – it’s simply about getting them to discover your services or products for the first time. In fact, this type of email is often referred to as “cold emailing” 🥶, since you’re reaching out to a target prospect without any prior contact or request.

To be successful with a prospecting email, you need to create a strong connection with your lead from the very first lines. This means

  • Using a great subject line
  • Personalizing your message
  • Highlighting how your product addressing a specific pain point
  • Follow up at the right time 🕐 
  • Analyze your return on investment to fine-tune your approach over time.

Remember – the prospecting email is all about making a strong first impression and sparking a connection with your potential customer. So take the time to craft thoughtful, personalized messages, and watch as your lead acquisition rates soar! 🚀

The marketing email

Email marketing used to be associated with direct mail, but things have changed a lot in recent years. Nowadays, email marketing is all about sending targeted messages to people who are already familiar with your brand – whether it’s to offer them special deals, thank them for their loyalty, or position yourself as an expert in your field.

Conclusion of the article “Templates for email marketing”

During this article, we were able to see different templates for email marketing as well as software that can be useful for you to send small emails 📩. We saw templates for:

  • Welcoming a new client.
  • Relaying someone when they have left items in their cart.
  • Building customer loyalty.
  • Thanking someone for an action (signing up for a newsletter or webinar).
  • Announce an event.
  • Invite someone to a webinar.
  • Follow up your prospects to convert.

To carry out your email marketing campaigns, you have tools such as:

  • Brevo.
  • Mailjet.
  • Mailchimp.
  • Bee Free.

Of course, if you are comfortable with HTML, you can code your own email templates yourself 📩.

Small information but still important: give your readers the possibility to unsubscribe. It’s true, it’s sad but it’s essential (and mandatory). You must give the choice to anyone receiving your email the possibility to not receive any more emails and therefore propose an unsubscribe option at the end of your mails.