Strategies and Insights for B2B Brands Navigating AI-Powered Search Visibility
Editor’s Note
As B2B sales leaders in an AI-powered landscape, we know that achieving visibility now demands more than traditional SEO. At Leadsourcing, our mission is to help founders and teams unlock growth—especially as Large Language Models (LLMs) redefine how brands earn trust and authority.
We’re thrilled to feature this submission from Justin Calderón, founder of Mint Position, who is forging the path from SEO to Generative Engine Optimization (GEO). Justin’s expertise is hands-on: he shares practical tactics and proven results straight from the frontlines of GEO and AIO (AI + human optimization).
Introduction
As AI rapidly redefines the search landscape, B2B businesses face a critical question: how do we ensure our content stays visible, trusted, and cited by Large Language Models (LLMs)?
At Mint Position, we’ve helped dozens of companies evolve their strategies from traditional SEO to the emerging discipline of Generative Engine Optimization (GEO).
Here’s how we answer the most pressing GEO and AIO questions from growth-focused B2B teams today.
What’s your most effective GEO tactic for increasing discoverability in AI-powered search results?
Produce More Top X Articles: A recent study using over 1 million data points found that Top X articles that review and list the top providers in a product category represent over 30% of AI sources. At this moment, publishing Top X articles is a quick and effective way to improve AI visibility.
Action Tip: Identify websites that publish Top X articles where you are not yet mentioned, then reach out to those sites for a brand/link exchange. You should also consider publishing a few Top X articles like this for your main product categories on your site, if your team is willing to also mention certain competitors. It is a good idea to reach out to some competitors and ask for a brand/link exchange.
Bonus Tactic: Publish a llms.txt file to ensure that LLMs are interpreting your business the way you want them to. This is an emerging, underused move that has immediate GEO value.
Can you share before-and-after metrics where GEO initiatives boosted organic traffic or lead gen?
We recently implemented a branded content campaign for a fintech service client:
- Before: 0 citations in Perplexity AI or Gemini.
- After (60 days): Used as #1 source for valuable search prompts on Perplexity.
- Impact: 23% MoM spike in bottom-of-funnel visibility and 200% increase in organic leads.
The key? Focus on bottom-of-the-funnel content, including how-to guides for specific use cases and product category-focused content.
How does AIO transform the scale and quality of content or campaign performance for your customers?
We use AIO (AI + human optimization) to scale smarter:
- Optimize and research competitor articles using AI-powered tools
- Add unique insights via subject matter expert interviews
- Use structured content formats (tables and lists) that both search engines and LLMs love
This hybrid model allows us to increase content velocity by ~30% while also boosting engagement and LLM citations.
Importantly, we double down on skills that journalists have long held, and which we believe will become more imperative in the years to come.
In the age of AI, human writers prove their worth by fact-checking and interviewing experts—skills still beyond AI.
What’s your workflow for updating content to stay visible in generative AI answers as platforms evolve?
- LLM Visibility Audit: We recommend a 6-step GEO audit to scan and understand top AI sources being used to generate answers for valuable search prompts on ChatGPT, Perplexity and Gemini.
- Content Gap Updates: We recommend identifying the top content formats and types being used as AI sources, then fill those gaps either with new content on your site or published on third-party sites.
- Schema & Structure Checks: Ensure you have schema markups on page formats that are most commonly used by LLMs for generating answers, including FAQ pages, product pages, company and contact pages, and how-to guides.
- Update or add a llms.txt file: Ensure that this file is updated or there, and that you have defined your business in a way that is easy for LLMs to interpret.
How do you use feedback from AI search performance (e.g., query data, funnel movement) to continually refine your strategy?
We monitor:
- Brand citation frequency on each LLM model
- Top URLs being used as AI sources
- Funnel shifts from zero-click queries on Google AI Overviews
- Time-on-page and bounce rates for cited content
Example: When a piece stopped showing in AI answers, we discovered the formatting had long paragraphs. A structured rewrite with bullet points and tables brought it back within two weeks.
What’s one stumbling block companies face with GEO or AIO, and how have you overcome it?
Mistake: Treating GEO as separate from SEO.
Fix: We teach clients that GEO is an extension of SEO. You need strong fundamentals (site architecture, internal links, topical clusters), or your brand won’t appear in AI results.
Mindset Shift: Think of SEO as the foundation, GEO as the visibility layer. Without both, you’re invisible.
What upcoming GEO/AIO trend do you think will shape digital growth most in the next year?
Top 3 Trends We’re Betting On:
- AI-specific PR focused on brand mentions, not links
- Native LLM performance dashboards that show visibility analytics (like Google Search Console, but for AI), especially following the eventual realize of search prompt volume data from OpenAI
- Widespread use of llms.txt for shaping LLM perception
We’re already piloting these strategies with early adopter clients.
Final Takeaway
GEO isn’t optional for growth-stage companies in 2025: it’s foundational. If you haven’t already, a full GEO Audit is recommended to understand your current AI visibility and prioritize actions that will improve it, including by handling important GEO technical updates and launching a new GEO-focused content strategy.
About the Author: Justin Calderón is the Founder of Mint Position, an international GEO- and SEO-focused content marketing agency that combines journalistic-quality research, multi-engine optimization, and Bofu content to get new customers for companies across 5 continents.